WHAT IS CLEANSING HAIR CONDITIONER?

Recently, a customer had some questions about my Cleansing Hair Conditioner and her concern about WEN and their class action lawsuit. I'd like to share some of that conversation with you.

Q) What exactly is Cleansing Hair Conditioner? 

A) Cleansing Hair Conditioner washes and conditions your hair in one step. I don't want to call it a 2 in 1 because it's not like that. What it does do is gently clean your hair without stripping all of the natural sebum from your scalp. To get the best results from a Cleansing Conditioner you need to emulsify it into the hair like it is a shampoo that you're trying to get to foam. It won't foam because it doesn't contain the foaming agent, Sodium Laurel Sulfate; but this emulsifying action enables the cleansing ingredients, Jojoba Seed Oil, Sunflower Seed Oil, Aloe Leaf Juice, Evening Primrose Oil and Peppermint Oil, to lift the dirt styling products from your hair.  

Here are three personal case studies with three different types of hair:

My Husband: He's a landscaper. He comes home with stone dust, soil, sunscreen, you name it in his hair. He cleans his hair EVERYDAY with my product. 

My Daughter: She is a teenager with long, straight and fine hair. She washes her hair every other day with Live Clean shampoo and uses my Cleansing Conditioner strictly as a conditioner. 

Me: I have fine 55 year old hair that I stopped colouring in August 2019. As a result I am no longer losing hair by the fistful every time I wash it which is twice a week. The considerable thinning I was seeing at the front of my part has filled back in. At the time of this writing it will be almost 2 years of no dye and I have not required a brightener for my silver strands. 

Benefits I've experienced from using a Cleansing Conditioner:

• I don't get split ends anymore
• My hair doesn't experience static electricity in the dry winter months
• I don't get that noticeable bump in my hair after I've been wearing a ponytail all day

Q) What about WEN and their class action lawsuit?

A) I don't test on animals, just my family and we have been using a version of my Cleansing Conditioner for about 8 years now and none of us are losing our hair.  I'm not a scientist so I really can't explain why these women are losing their hair and if Wen is the culprit. What I do know is that most women colour their hair. When I'm at trade shows I'm shocked to see how prevalent female baldness is. Next time you're out and about, pay attention to how many women have thin hair at the crown of their head; surely not all of them are using Wen. 

I hope this answered all of your questions!