This past year was probably my scariest to date - even more so than having to rebrand when Tova Borgnine issued me a cease and desist back when I started 10 years ago (click here for the details on that story).

Financially we’re all feeling the pinch and this year was no different for T•L. As a result, I was energized into making moves to put myself and T•L on the line and chose to hire Silver Lining Marketing to generate some much overdue PR. Marketing and PR however is like putting insulation in your roof. It’s a lot of expense and hard work and at the end you don’t see the results of your renovation. You eventually start to feel it but it can sometimes take a while before you really notice the benefits. 

We are thrilled however with the attention T•L received in so many major publications. You can find all our media highlights here.

With any initiatives like this it means not only putting more into marketing but also operations. From new equipment, bigger batches and more overall product being made it definitely brought on challenges for my existing team. We had some employee changes and have been training several new employees to round out our team in preparation for expanding our amenities production (more on that later). Being a boss does not come naturally to me. Over the past year I’ve had to get out of my comfort zone so many times but overall I feel more confident and stronger going forward as my company grows. 

One of my favourite highlights this year was finding Pact Collective! The beauty industry has a recycling problem when it comes to packaging that is smaller than your fist or is mixed materials (think glass dropper with rubber squeeze bulb). Pact Collective is the solution to making sure those items don’t fall through the recycling cracks. Clean and collect those items to drop off at participating Sephora or Winners locations or use our link to purchase a shipping label and mail them to Pact Collective who will sustainably recycle or repurpose those items. Read more here. Post a photo or video of your good deed to Facebook or Instagram tagging @houseoftlofficial and we will add 200 Tova Coins ($10 Value) to your TL Rewards Account to thank you!